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| Eterna Watches
Eterna watch brand
On the 7th November 1856, the doctor Josef Girard and the schoolteacher Urs Schild founded the watch manufacturing company U. Schild, which later was to be called Eterna. Ever since its foundation in 1856, Eterna has tempted discerning women with an ever fascinating choice of exceptional timepieces. Its most recent entry, the Minx design, definitely upholds this solid tradition. With the launch of the new Porsche Design watch collection in 1998, Eterna, having been recently acquired by the Porsche family, set itself new challenges. With the motto “Form Follows Function”, its engineers and watchmakers focussed on the successful transfer to watch making of Ferdinand Alexander Porsche’s creative concepts F.A. Porsche, through F.A.P. Beteiligungen GmbH, took over Eterna SA in Grenchen. In this way, the precondition that the new direction of the Eterna trademark, which had already been introduced and run successfully, can be consistently developed onwards was achieved. In the same year, two great names, Pininfarina and Eterna, came together for a line of watches. The new Pininfarina models from Eterna are the result of many years of striving to produce wristwatches that are far more than pure time-measuring instruments. The Eterna 1935 embodies nostalgia in its most beautiful form. The individual, rectangular "Art Deco" model was immediately accepted in all markets. The wave of records in the category of slimness: 1979, the Eterna Linea Quartz Squelette, with a thickness of 1.5 mm is the slimmest quartz watch ever produced. 1980, ETA and Eterna set the absolute record for flatness for all categories with the Eterna Linea "Museum": only 0.98 mm thick! On the 8th May 1980, Eterna was awarded the "Grand Prix Triomphe de l'Excellence Européenne", which was sponsored by the Nobel Peace prize winner René Cassin. With this, Eterna joined that exclusive circle of companies whose products have set standards worldwide. Eterna Collections: 1948, 1935, Kontiki, Platinum
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